Wednesday, January 24, 2007

U.S. market: hard liquor gains market share

Distillers of hard liquor celebrated a banner year in the U.S. in 2006 with an increase of 3.8 per cent by volume and an increase of 6.3 per cent in revenue, to $17 billion, an industry trade group reported.

Meanwhile U.S. sales of beer were also up slightly. But beer's share of the over-all alcoholic beverage market (distilled spirits, wine, and beer) dropped to 55 per cent, down from nearly 60 per cent in 1995. Beer manufacturers this year will be trying to go upscale to compete with distilled spirits among affluent drinkers. Details.

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