Friday, November 24, 2006

Bay Area Rapid Transit reconsiders liquor ads

The San Francisco Bay Area Rapid Transit (BART) system is reportedly reconsidering its decision to allow alcoholic beverage ads on trains. The Marin Institute, an industry watchdog, mounted an opposition campaign and the Boards of Supervisors of San Francisco and Contra Costa Counties sent letters opposing the move.
"In BART's many years of existence they have never allowed alcohol advertisements on trains or on stations," said Contra Costa Board President John Gioia. "And I think there comes a time when you need to draw a line andsay that the little bit of extra revenue isn't worth the price you pay, which is the continual, in-your-face advertisement of alcohol where there is a lot of young people."
Read more. BART's interest in alcohol ads seems to be part of a downmarket move by BART management. BART also announced this week that it will be tearing out carpeting in trains and replacing it with linoleum.

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