Thursday, November 23, 2006

At the urinal: a teachable moment?

Liverpool, UK: Mens' rooms in local pubs feature hidden speakers above the urinals with audio of a woman's voice saying, ‘Pssst! Pssst! Did you know too much alcohol can cause man-boobs and penis shrinkage? Be alcohol-aware.’

Jane Thomas, publicist for the local health authority, said the campaign was created in response to past failed attempts to engage with drinkers: “Our research shows that traditional methods of campaigning aren't working so we decided to use a revolutionary new approach.” More.

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